🕐08.10.09 - 12:21 Uhr

Legendary Explorer Kingsley Holgate on Twitter



Media release from Captain Morgan Black Label:
For an interview, pictures or a soundbite, please contact Sandra or Dumi at 021 487 9000 or 079 167 6863 (Sandra) 082 333 4659 (Dumi)
8 October 2009
Follow legendary African adventurer, Kingsley Holgate on Twitter
Kingsley Holgate, Africas epic adventurer and philanthropist can now be followed on Twitter where he will give live updates about his expeditions, his upcoming book and the work he and his family team are doing across the continent to improve the lives of underprivileged communities.
Kingsley Holgate says: "I took note of a community on Facebook that has been started as a tribute to what we do, and noticed the power of social networking.

Through my Twitter profile I will be able to communicate with followers in Africa and anywhere else across the globe.

This tool will also enable me to spread the message about the social upliftment initiatives such as the campaign against malaria, the Rite to Sight campaign, the provision of mobile libraries, learning materials and Lifestraws for purified water."
Kingsley Holgate has just concluded his most recent feat, the Boundless Southern Africa Expedition, which took him across nine countries in Southern Africa.

The 15,500 km coast to coast journey took 120 days and linked seven transfrontier conservation areas, more than 30 national parks and nature reserves and more importantly the communities that live in and alongside these wildlife areas.

It was all about nature, culture and community.
Kingsley will send regular feeds to his profile and his followers will have an opportunity to suggest new ideas for his adventures by linking to the Captain Morgan Black Label site on www.captainmorgan.co.za .

Followers will get live feeds about Kingsleys forthcoming book and he will also be able to reply to questions asked by other Twitterers.
"My journeys have taken me to different parts of Africa where I have been privileged to meet thousands of people of many cultures and creeds. Through Twitter I hope to be able to stay in close touch with people who care about community work and keep the legendary spirit of adventure alive," says Holgate.
"When Kingsley sets off on his journeys, everyone can join him on his adventures via Twitter and be able to interact with him directly. Twitter has a total of 6 million unique monthly visitors and 55 million monthly visits globally.

As one of the few modern day adventurers and philanthropists Kingsley will provide unique and intriguing content for those who will be following him," said Lizanne Bartlett, Marketing Manager Rum and Tequila for Brandhouse, a long time supporter and sponsor of Kingsley Holgate.
Go to www.twitter.com to follow Kingsley Holgate (@kingsleyholgate).
For more information on Kingsley go to www.kingsleyholgate.co.za.
Not for sale to persons under the age of 18.

Drink Responsibly.


-ENDs-
Issued on behalf of Captain Morgan Black Label and Brandhouse Beverages (Pty) Ltd
For further information please contact:
FD Beachhead Sandra Sampayo 021 487 9000 /079 1676863
Dumezulu Maphophe 021 487 9000 /082 3334659
Sandra Sampayo Account Director Cape Town FD 6th Floor 125 Buitengracht Street Cape Town, 8001 T +27 21 487 9016 F +27 21 4260582 M +27 79 167 6863 www.fd.com A member of FTI Consulting, Inc. ______________________________________________________ Confidentiality Notice: This email and any attachments are confidential and meant solely for the use of the intended recipient.

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